A’PIEU appeared on the Korean cosmetics market in 2008 and immediately attracted attention as it is a subsidiary brand of the well-known giant MISSHA. Imagine the wealth of experience and knowledge behind the young brand A’PIEU!

Initially, A’PIEU cosmetics were sold only in online stores. However, with growing popularity in South Korea in 2011, corners and mono-brand stores began to open. Only a few years later, the brand started exporting to other countries, where it was met with great interest and warmth.

The name A’PIEU fully reflects its concept. The brand is primarily aimed at girls in their 20s who are looking for their first skincare and decorative cosmetics products, wanting to pamper their skin.